We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
It’s been a fun week at The Juice with the launch of Creator Pages. There’s a lot going on because even before we dropped that news we explored an awesome piece of content from Hotjar. It left me thinking about market research in a new way and verified the reasons why we should spend more time doing it as modern day marketers.
Today, we are dropping an episode on how to rethink your demand gen by flipping formats. I grew my career in demand gen and it’s always been near and dear to my heart. I look back to earlier in my career and I know some of what I used to do back then wouldn’t stand a snow ball’s chance in hell of being effective today. Ellen Schwartze, Senior Director of Digital Demand Generation at Knotch came on the pod today to drop some serious knowledge about how she’s thinking about the shift in her role.
In this episode we cover:
- Change management: How to overcome resistance to change and the implementation of new ideas
- Reporting: How to manage up on reporting when sharing new metrics
- Flipping formats: How studying consumer habits can help you level up what you are doing with your demand gen program
If you enjoy what we are doing we’d love for you to do some things 🧃:
