Podcast Episode

Modern Day Marketer: Finding the Return on Investment from Your Content Marketing Program 

Brett McGrath

January 23, 2023

Modern Day Marketer: Finding the Return on Investment from Your Content Marketing Program 

We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.

The shift away from the dependence on third party data has been an important milestone for the modern day marketer.

It’s been a forcing function to move marketers away from thinking about themselves and to start prioritizing the experience for the people who we’re trying to reach.

Many of us are in third-party cookie recovery.

The best way to maintain abstinence is to consider ways to still use data, but gather it in a way that puts your future customer front and center.

Michal Leszczynski from GetResponse is an expert in the use of first party and zero party data.

He joined Modern Day Marketer  to drop knowledge on how to think about gathering information from your audience in a way that doesn’t interfere, but enhances their experience with your brand on an episode that we dropped last week. 

When we’re not exploring questions around zero-party data, we’re always exploring the question that many marketers are getting right now and that’s, “What’s the ROI from our content marketing program?”. Right now more than ever before content marketers are being asked to justify their work and report how each piece of content that is being produced ties back to revenue. 

Q3 was a particularly lean time for many companies, forcing executives to question the value of

different teams and budgets. It was tough on The Juice and it was tough on almost everyone. Luckily, things have turned around and there is a lot we learned from the intersection of brand and demand marketing.  On today’s episode we discuss the rising discussion around the ROI (return on investment) of marketing and content marketing.

In this episode we cover: 

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