We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
Two of the most important things I’ve learned when trying to get the message to stick:
🧃Keep it stupid simple
🧃Just when you think it’s getting stale is likely right when it is starting to get noticed
Most of the time we don’t consider all of the noise that impedes our message from being absorbed by the right people.
Your message is working when it provides a noise canceling moment for your audience.
This is resonance and it’s really hard to earn.
It’s taken us 2 years at The Juice to fully understand how we communicate with our key stakeholders and there are a ton of lessons that we’ve learned along the way.
We recorded an episode earlier this week about this topic.
We can’t hit the messaging topic without digging into the data side. That’s why we hosted an insightful conversation with a modern day marketer who is an expert on zero and first party data.
Did you know that zero and first party data is your greatest advantage in marketing? Don’t believe us? Listen to Micheal Leszczynski who is the Head of Content Marketing at GetResponse, a powerful email marketing tool. For good reason, there has been a pushback on third party data. Micheal defines zero and first party data and shares his best practices for email marketing.
Discussed in this episode:
- Shift from third party data: Why this forcing function could be the best thing to happen to your marketing programs
- User personalization: How to implement the right personalization from the right data sets
- User incentives: What we can offer our users to incentivize them to share the right type of data with us
Want to stay informed on how B2B marketers are leveling up in 2023? Sign up for the Modern Day Marketer newsletter and get new advice every Friday. 🧃
