We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
It’s not the marketer’s journey. It’s the buyer’s journey.
I used to be rigid, impatient, and stuck chasing the bottom of the funnel.
I was only worried about my KPI’s and I had zero regard for how we got there.
I didn’t realize it at the moment, but hitting my numbers actually caused a negative impact on the brand that I was supposed to be helping build.
Marketers want to associate our work with revenue. The challenge is that the path to get there AND to make a positive impression on the people who you are trying to reach isn’t always clear.
Doug Bell, CMO at Chief Outsiders joined me last week to talk about the importance of considering the buyer’s journey in everything we do. He believes that understanding the buyer’s journey will help marketers understand where the right content fits in.
Matching the journey with content will help tell the story of the value of your content program.
Right now, marketers are under more pressure than ever to drive revenue with their content. With this in mind, I decided to talk about our upcoming event and share the reasons we are putting it on. I’m fired up to be hosting How to Answer, “What’s the ROI of Our Content Marketing Program?” on March 9th at 1:00 pm est. The speaker list is insane and you will not want to miss it.
In this episode we cover:
- Connecting Content to Revenue: The ways content marketers can communicate with stakeholders about the work we do and it’s impact
- The Event: Why we are putting it on and why right now
- Event Promotion: The different ways we are activating this event with our community
Struggling to justify the ROI of your content? The Juice is hosting How to Answer: “What’s the ROI of Our Content Marketing Program” on March 9 at 1 pm. Register today. 🧃