We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
Buyers of B2B software use a secret weapon to combat out of date, archaic sales processes.
The new secret weapon of the B2B buyer is to default to being an introvert.
The wounds of being forced into bad B2B marketing and sales funnels caused this.
We don’t want to fill out your marketing form because we know we’ll enter your cadence.
We don’t want to hop on a 15 minute demo because we know it will just be a feature spew.
We don’t want to get your follow up voicemails because we just delete voicemails.
If the rise of the B2B buying introvert is the reality then we must begin to meet our future customers where they want to be met or they will just move over to the competition.
Access is the new secret weapon. It’s why product-led growth motions have been widely adopted by adaptable B2B SaaS businesses.
Ramli John at Appcues not only lives and breathes PLG everyday, but he wrote a book on it.
I dropped an episode last week where we explore why access, experience, and building the right content matters more now than ever before on the latest episode of Modern Day Marketer.🧃
Right now, marketers are being asked to do more with less. Under pressure, marketers are at risk of slipping into old habits to get as many leads as quickly as possible.
A day doesn’t go by where another marketer doesn’t hear something like, “we need more leads!” or “we need more leads now!” from upper management. We are all operating during uncertain times, but instead of reverting back to old habits there’s opportunity to push forward.
We believe content distribution can be one of those modern approaches that not only makes your brand show up in the right places at the right time, but can lead to a positive outcome for the sales pipeline that we support.
We’re hosting, “How to Run Laps Around Your Competition with Content Distribution” because it’s a topic that marketers are eager to learn about and something our product supports. This is our first big digital event and we have been overwhelmed by the response so far.
One of the main reasons the promotion has been successful is because we eat our own dog food. We are doing whatever we can to lean into content distribution to get this in front of as many modern day marketers as possible…including blogs and podcast episodes like this one.
In this episode we cover:
- Managing up: How to manage up and help your stakeholders understand transactional tactics won’t get us to where we need to be
- Finding conversion: Why leaning into tactics like content distribution can help build and develop the right pipeline for your sales team
- Digital events: Why we are throwing an event around distribution and the results we are seeking
The event takes place November 17, 1 pm EST. Register for free today.
Not a member yet? Join The Juice and start learning from creators and brands who are pushing B2B forward. 🧃