We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
Commercial Storytelling.
Marketers who know how to tell stories in business can help their brands separate. Telling stories is how we run past our competitors who are shoving features and functionality down our future customer's throats.
There's an art to it.
Mastering the ability to tell stories not only can help win the hearts and minds of your next customer, but also rally your teams internally around the message.
Ed Breault is the Chief Marketing Officer Aprimo and has built his career on the back of being able to tell great stories. He's had a ridiculous 17 year run at Aprimo with a lot of changes along the way. The one constant has always been stories.
He shares more on how he thinks about storytelling and its application in commercial business on an episode of Modern Day Marketer that we dropped last week.
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Last week we announced Episode #2 of Content Distribution Live April 11 at 11 am est we’ll be with Ali Schwanke, CEO & Founder at Simple Strat. She was a guest on Modern Day Marketer last year where she discussed the role of marketing leaders, founders, and CEOs in the creation and distribution of content. She’s going to be schooling us on how to develop a culture around content distribution. I can’t wait for the conversation. If you are looking to level up how you think about distribution inside your company you will want to make sure to register now for the event.
Before that episode went live I wanted to make sure we shared the debut edition of Content Distribution Live with Justin Simon where he shared his secrets on how to build your content strategy with a distribution first approach. He talked about the importance of consistency, mindset, repurposing, and tools for success with your distribution strategy.
In this episode we cover:
- Data: How to use data to prove what you are doing is not only working, but making a bigger impact than being on the content hamster wheel
- Misconceptions: What are the common misconceptions with distribution and how to debunk them
- Gaining buy-in: Ways to get your most important stakeholders on board with a shift towards a distribution first approach.
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