We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
I talk to a lot of marketers.
The most exciting part of my job is meeting new marketers for the first time and understanding what traits make them successful.
Intelligence is key, but not too far behind it is adaptability.
There’s been so much change over the last 6 months in B2B. Brands who’ve stuck to the status quo are likely floundering. Marketers who’ve adapted and pushed their brands to show up in new ways are likely standing out more now than ever before.
I spent some time reflecting on adaptability in my personal and professional life and why adaptability is key as we get ready to enter a new quarter at The Juice. I recorded an episode that we dropped earlier this week where I talked about it.
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There’s always something that hits different after I get done with a conversation with a Chief Marketing Officer. I’ve never met 2 CMOs that were the same. They all think, operate, and execute in different ways. I think it’s this uniqueness that makes these conversations so intriguing. I find myself with a notepad full of nuggets that always get me to think a little bit different than I did before going into the recordings. That happened to me in a big way with the latest discussion.
Ed Breault has had a ridiculous 17 year run at Aprimo. He’s moved from consultant on the ground floor learning from customers all the way to CMO for the business. While there's been a lot of change over the course of his tenure the one constant is his desire to lean into storytelling to create excellent business outcomes. He shares why he prioritizes stories in today’s episode.
In this episode we cover:
- Consulting: How the consultant mindset helped him elevate his career as a marketer
- Commercial storytelling: Why stories can be the way you differentiate from your competition
- Brand and Demand: How different motions on your marketing team should work together to create winning outcomes
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