When we launched Content Distribution Live at the beginning of last month there were 2 very important foundational elements that were swirling in my mind:
🧃We needed to be extremely intentional with the guest selection and the topics that were going to help push content distribution forward
🧃We needed to do an amazing job of adopting a distribution-first mindset to not only get out the message, but repurpose the content after the event
I think they call it “eating our own dog food” or “drinking our own champagne”?
We’re going to call it drinking our own juice.
This gives us an opportunity to share the content with podcast subscribers and also get the word out about Episode 2 with Ali Schwanke a week from Thursday. Don’t miss your chance to join us and register today.
There’s nothing I enjoy more than getting a heavy dose of content conviction from our guests. I’m not just talking about having a belief in content can help transform your business. Modern Day Marketers unite around the purpose of content. I’m talking about a belief so strong around content marketing that you decide to build a business around it.
Anirudh Singla is the Founder and CEO at Pepper Content, an AI-powered content marketing platform. In this episode he shares the history of the company, which dates back to his college days, and his plans to scale Pepper Content to be the “Salesforce for Content Marketing.” He explains the role of content in growing businesses and the revolution of content marketing platforms.
In this episode we cover:
- Elevate: Why they decided to throw a virtual event on content marketing + AI
- Growing a brand: How to build your brand through great content and storytelling
- Content ROI: How to solve for the ROI problem that every content marketer is challenged with
Want to stay informed on how B2B marketers are leveling up in 2023? Sign up for the Modern Day Marketer newsletter and get new content built for you every Friday.🧃