We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
Content should always be purpose-driven.
The intention should be understood by more than just the creator, too.
Showcasing the intention of your content pieces helps earn buy-in from critical stakeholders in demand generation, product, and sales.
Don’t just create. Communicate.
I was introduced to this idea of having a definition of victory for everything that you do by Molly Clarke at Spiff. As marketers, we should drive clarity around our purpose in order to earn the maximum amount of results from our work.
🧃An integrated approach across your entire org that leads to a better experience for the people that you are trying to reach
🧃Open lines of communication across functions that require collaboration to be successful
🧃The creation of Northstar metrics that support alignment and goal setting
Breaking down the silos across functions is more important now than ever before.
Molly joined me on an episode that we dropped last week to discuss where content sits at Spiff and how they are always creating with a purpose.
I think one of the most important things that we can do as we are closing out before the holiday is to find some time to reflect. Find a moment to think about wins, losses, challenges, and everything else that happened around you in your role.
Before we break for the holiday, we look back on the year at The Juice. Numerous difficulties emerged in Q3, including concerns with fundraising, consumer churn, and staff changes. However, 2022 also had a lot of successes, learning moments, and clarity. To receive 35% off content distribution packages, use code MODERN before January 31st https://www.thejuicehq.com/ pricing.
In this episode we cover:
- 2022 wins: Acknowledgement for what worked and how we can celebrate more next year
- Overcoming adversity: How we dealt with some of the biggest obstacles that we faced in 2022
- Surprises and lessons: Dealing with the uncertain or unknown and we we learned
Not a member yet? Join The Juice and start learning from creators and brands who are pushing B2B forward. 🧃