Marketing Content Distribution

The Juice is one of the best content distribution platforms for B2B marketers targeting sales professionals or other marketers.

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Customers see a 480% ROI using content they already produce.

With no additional lift from your team, The Juice distributes your content to an engaged marketing and sales audience, reaching ideal audiences easier, and reports back on sourced revenue.

Create focus for your content with smarter distribution.

It’s all about getting your content in front of the right audience. We’ll share your content with the right people at the right time. Reach more of the right type of people without any additional lift; we do all of the searching and sending for you.

Enjoy faster growth.

Increase brand awareness, quality website traffic and the size of your audience. The quantity of your website traffic isn’t enough, you need visitors of high quality. The Juice helps brands by sharing your content with your ideal customers that are likely to visit your website.

Dig into actionable data that will lead to breakthroughs.

Access unique data that allows you to strengthen the quality and impact of your entire content program. Intent Signals from The Juice allow brands to experience more efficient demand generation and alignment with your sales team. We help brands identify new opportunities for connecting with the right audience, supporting both growth and revenues teams.

“We're able to measure referral traffic (from The Juice) and tie that number back to demo requests which is more than we could ever ask for. As a marketer, my primary goal is to create valuable content and put that content in front of the right people. The Juice happens to give us more information on who those people are than any other platform we use to share our content and that's been incredibly helpful in forming our content strategy.”

Molly Clarke

VP of Marketing - Digital, Spiff

“We love The Juice’s Intent Signals. They tell us if our content is resonating with our ICP and we even test or create unique content based on what’s resonating with this community specifically. Enriching our Salesforce with these signals means we can create unique experiences through our nurtures and sales process.”

Elizabeth Irvine

VP Marketing, MarketMuse

“We’re gathering data from top-performing content across the platform, which has been super helpful. It helps us look at it for content strategy inspiration and try new experiments.”

Ali Schwanke

CEO/Founder, Simple Strat

“The right message, at the right time, to the right person – and personalized – is always something marketers talk about, but not something that is always executed in a succinct way. The Juice solves that challenge.”

Brittany Geisler

Marketing Manager, Cordial

“Anytime we can connect the effort that our team is putting in with something like revenue it's always HUGE, so all of this is very exciting because it is giving us validation for what we’re doing.”

Megan Noel

Director of Marketing, Trava

“We've tried content syndication platforms in the past but nothing ever seemed to resonate. The audiences were too broad and it was hard for people to find our stuff. The Juice makes it so much easier for people looking for great content on a specific subject or from a brand to find what they need.”

Leah Friedman

Director of Content Marketing, Guru

Start distributing your content today.

A quick call with our team is all it takes. After that, onboarding is cake.

Marketing Content Distribution

Marketing content distribution is crucial for content marketers to reach their target audience effectively. By using various content distribution channels, marketers can share and promote their content to website visitors, making it easier for them to find it and engage with it. Content distribution platforms and content distribution services help amplify the marketing message to a broader audience, which is greatly beneficial for businesses looking to increase the reach of their marketing content.

When it comes to B2B marketing, content distribution becomes even more critical. B2B marketers need to focus on reaching decision-makers within specific industries and companies. To achieve this goal, content marketers must use different tactics to distribute their content effectively. One effective strategy that B2B marketers can use is account-based marketing (ABM), which involves tailoring content and marketing efforts towards a specific organization or a few key accounts.

Another distribution tactic for B2B marketers is utilizing LinkedIn for content distribution. LinkedIn is a powerful platform for B2B businesses, as it allows them to engage with their target audience directly. By creating and sharing content relevant to their industry and audience, marketers can establish themselves as thought leaders and build trust with potential customers. LinkedIn also offers tools and features that help marketers boost their content distribution efforts, such as LinkedIn Sponsored Content and LinkedIn Groups.

Content distribution is a crucial aspect of any successful content marketing strategy, as it ensures that your content reaches wider audiences and maximizes your ROI. There are several content distribution tactics to choose from to get your content in front of your target audience. Well, content distribution includes the use of various content distribution platforms such as social media, email marketing, paid advertising, and other promotional channels. To set an effective content distribution goal, you may consider analyzing your current distribution channels, identifying new opportunities, and selecting the ones that best align with your objectives.

In conclusion, effective content distribution is essential for all content marketers, and even more so for B2B marketers. By using different tactics and platforms, businesses can distribute their marketing content more effectively, reach their target audience, and achieve their business goals. Whether it's email marketing campaigns, social media sharing, or account-based marketing, the right content distribution strategy and platform will allow content marketers to increase website traffic, generate leads, and positively impact their business's bottom line.

How to Measure Content Success

As a content marketer, your job is to create content that resonates with both your audience and your company's goals. But how do you measure the effectiveness of your content marketing strategy, specifically when it comes to B2B marketing?

First, it's important to set clear goals for your content distribution. This ensures everyone on your team is working towards the same objectives and provides a benchmark for success. Your B2B content marketing goals may include increasing lead generation, boosting brand awareness, or driving more website traffic. Whatever your goals are, make sure they are specific, measurable, achievable, relevant, and time-bound (SMART).

Next, you should be analyzing different types of metrics to evaluate the success of your B2B content marketing efforts. Content performance metrics like page views and social media shares can be helpful, but they only tell part of the story. B2B content marketing requires a more in-depth content performance analysis of  lead quality, sales growth, and customer lifetime value. These content measurement metrics can be measured through closed-loop analytics, which track a customer's journey from content engagement to conversion to retention.

Moreover, to ensure the effectiveness of your B2B content marketing strategy, keep your audience in mind. Know your target audience and create content that speaks to their needs, preferences, and pain points. You can use surveys, interviews, and customer feedback to better understand their interests and goals.

Finally, make sure you are promoting your B2B content effectively. Great content won't be effective if it goes unnoticed. Promote your content through your website, social media channels, email campaigns, paid advertising, and guest posting on relevant websites.

In conclusion, the best way to measure the effectiveness of your B2B content marketing strategy is to have clear goals, track relevant metrics, understand your audience, and promote your content effectively. With these tips, you'll be able to create a data-driven approach to B2B content marketing that delivers results.

How Do You Develop An Effective Content Distribution Strategy?

To develop an effective content distribution strategy, you need to establish clear goals and select the appropriate platforms to share your content. Determine which social media channels and other platforms are best suited for your target audience. You should also optimize your content for each platform, adapting it to the specific audience and context. To ensure your blog content initiates action, consider including calls-to-action, making use of effective headlines, and breaking up your content into easily digestible sections. When it comes to video content, include storytelling elements, create engaging thumbnails, and add captions for accessibility. To set an effective content distribution goal, assess your current performance and identify areas for improvement. Use metrics such as page views, engagement rates, and referral traffic to measure your progress and adjust your strategy accordingly.  Finally, track your results consistently to measure the effectiveness of your strategy and identify areas for improvement. This is what content distribution is all about - getting your content to the right audience through the right channels.

As a content marketer, you know that crafting compelling content is only half the battle. The other half is making sure that your content reaches its intended audience. This is where content distribution comes in. Let's discuss how to develop an effective content distribution strategy specifically for B2B businesses.

First and foremost, research your target audience and determine which channels are most effective in reaching them. One media distribution example is posting your content on LinkedIn, which has a professional audience and a high potential for engagement. LinkedIn is an obvious choice for B2B content, as it has a professional audience that is more likely to engage with business-related content. However, don't limit yourself to just one platform. Experiment with different channels and see which ones result in the best engagement rates.

Next, optimize your content for each platform. This means adapting your messaging and style to fit the specific channel and audience. For example, Twitter users have shorter attention spans, so your content should be concise and to the point. On the other hand, LinkedIn users are often looking for more in-depth analysis and insights. Customize your content accordingly.

To really grab your audience's attention, include calls-to-action (CTAs) throughout your content. CTAs can encourage users to engage with your brand further, whether it's downloading a resource, signing up for a newsletter, or requesting a demo. Make sure your CTAs are clear and easy to follow.

When it comes to video content, there are a few additional steps you can take to ensure its success. Use storytelling elements to create a more engaging and memorable video. Create tailored, eye-catching thumbnails that will make users want to click on your video. And don't forget to add captions for accessibility.

It's also important to regularly assess your content distribution strategy to make sure it's working effectively. Use metrics like page views, engagement rates, and referral traffic to see what's working and what's not. Make adjustments as needed to improve your results.

Finally, it's important to track your results consistently to measure the effectiveness of your strategy and identify areas for improvement. Use tools like Google Analytics to track your metrics and make data-driven decisions about your content distribution strategy.

In conclusion, an effective B2B content distribution strategy involves selecting the right platforms, optimizing your content for each channel, including compelling CTAs and engaging video content, and regularly assessing your results. By following these tips, you can get your content in front of the right audience and achieve your marketing goals.