The Juice is one of the best content distribution channels for B2B marketers targeting sales professionals or other marketers.
With no additional lift from your team, The Juice distributes your content to an engaged marketing and sales audience, reaching ideal audiences easier, and reports back on sourced revenue.
It’s all about getting your content in front of the right audience. We’ll share your content with the right people at the right time. Reach more of the right type of people without any additional lift; we do all of the searching and sending for you.
Increase brand awareness, quality website traffic and the size of your audience. The quantity of your website traffic isn’t enough, you need visitors of high quality. The Juice helps brands by sharing your content with your ideal customers that are likely to visit your website.
Access unique data that allows you to strengthen the quality and impact of your entire content program. Intent Signals from The Juice allow brands to experience more efficient demand generation and alignment with your sales team. We help brands identify new opportunities for connecting with the right audience, supporting both growth and revenues teams.
“We're able to measure referral traffic (from The Juice) and tie that number back to demo requests which is more than we could ever ask for. As a marketer, my primary goal is to create valuable content and put that content in front of the right people. The Juice happens to give us more information on who those people are than any other platform we use to share our content and that's been incredibly helpful in forming our content strategy.”
“We love The Juice’s Intent Signals. They tell us if our content is resonating with our ICP and we even test or create unique content based on what’s resonating with this community specifically. Enriching our Salesforce with these signals means we can create unique experiences through our nurtures and sales process.”
“We’re gathering data from top-performing content across the platform, which has been super helpful. It helps us look at it for content strategy inspiration and try new experiments.”
“The right message, at the right time, to the right person – and personalized – is always something marketers talk about, but not something that is always executed in a succinct way. The Juice solves that challenge.”
“Anytime we can connect the effort that our team is putting in with something like revenue it's always HUGE, so all of this is very exciting because it is giving us validation for what we’re doing.”
“We've tried content syndication platforms in the past but nothing ever seemed to resonate. The audiences were too broad and it was hard for people to find our stuff. The Juice makes it so much easier for people looking for great content on a specific subject or from a brand to find what they need.”
A quick call with our team is all it takes. After that, onboarding is cake.
As a content marketer, you know how important it is to have a solid content marketing strategy. But just generating great content isn't enough. You need to make sure that your target audience actually sees it. That's where content distribution channels come in. These platforms play a key role in ensuring that your content reaches and resonates with the right people. Let's dive deeper into the topic of B2B content distribution channels to help you maximize the impact of your content.
First on our list of B2B content distribution channels is LinkedIn. It's not just a platform to connect with people professionally, but also to promote your content. LinkedIn is the go-to place for B2B marketers to distribute their content, and for good reason. It has a massive user base of professionals, which makes it an ideal platform for sharing industry-specific content. You can easily share your blog posts, company updates, and other content on your LinkedIn company page or in relevant groups.
Next up is email marketing. While it's been around for a while, email marketing continues to remain a valuable tool for B2B marketers. In fact, a study reports that email is the most effective channel for driving revenue and leads for B2B businesses. As a content marketer, you can leverage email marketing to share your latest content with your subscribers. Make sure to segment your audience by their interests, so you can send them content that resonates with them.
Finally, we have webinars. B2B marketers often use webinars to attract and educate their target audience. It's a great way to engage with potential leads and build brand awareness. You can use webinars to promote your products/services, share industry insights, and even showcase your latest content. In fact, you can repurpose your blog posts and turn them into webinar topics. This will help you reach a wider audience and showcase your expertise.
In conclusion, content distribution channels play a key role in B2B content marketing. By leveraging platforms like LinkedIn, email marketing, and webinars, you can ensure that your content is seen by the right people. These channels help you attract and retain website visitors, ultimately driving revenue for your business. As a content marketer, it's important to identify the channels that work best for your brand and audience, so you can maximize the effectiveness of your content marketing strategy.
Content distribution has become a crucial aspect of content marketing, and it's essential to have a good understanding of the various content distribution examples. Content distribution channels and platforms are a key way of distributing media and getting it in front of the right people. Some of the most popular content distribution platforms examples include outlets like YouTube and LinkedIn. However, to ensure that users are getting the maximum exposure to their content, many opt for a mix of content distribution channels, including social media, email campaigns, guest blogging, and press releases. For media distribution examples, some great places to start include YouTube, Vimeo, and other video-sharing platforms that allow content creators to reach millions of viewers. It's vital to not only create great content, but to also have a solid content distribution plan in place to ensure that it's seen by as many people as possible.
Content distribution services are an indispensable aspect of content marketing. In this age of digital marketing and social media, it's vital to have a strong content distribution strategy in place. If you're looking to take your content game to the next level and connect with your target audience, you need to know about content distribution services. These can be excellent tools to increase website traffic and engagement.
Although Facebook and LinkedIn are great options for distributing content, there are also specialized B2B services that shouldn't be overlooked if you're serious about content marketing. These services come in the form of content agencies and freelance writers who can help create and distribute content that truly resonates with your target audience. But how do these services differ, and which one is right for you?
Content marketing agencies are businesses that specialize in creating and managing content for other businesses. These agencies generally have a team of writers, editors, and marketers who work together to manage all aspects of content creation, from ideation to publication. They often have access to a range of resources that allow them to deliver high-quality content on a consistent basis, including content distribution tools. Additionally, content marketing agencies often have a strong understanding of how to optimize content for specific audiences and can help with distribution and promotion.
On the other hand, freelance writers are individuals who work on a contract basis to write content for businesses. Freelancers may specialize in specific industries or types of content, such as blog posts or white papers. They often work independently and have their own tools and resources to create high-quality content. However, working with freelance writers can require a bit more effort on the part of the business. You may need to spend time finding the right writer, managing the content creation process, and ensuring that deadlines are met.
Ultimately, the choice between a content marketing agency and a freelance writer comes down to your specific needs and resources. If you have the budget to hire an agency, they can provide a comprehensive solution that takes care of all aspects of content creation and marketing. Freelancer writers can be a cost-effective option if you're looking to hire someone for a specific project or piece of content. Whichever you choose, partnering with a content marketer can help you create and distribute content that drives traffic to your site and builds your business's online presence.
If you want to get serious about content marketing, consider investing in a content distribution service. Whether you work with an agency or freelancer, they can help you create a content strategy that delivers results.
So if you're ready to take your content marketing to the next level, explore your options and find the service that's right for you. Your website visitors (and your bottom line) will thank you!