Product-Led Content

The research assistant for work that you never knew you needed

Alaina Thompson

September 30, 2021

The research assistant for work that you never knew you needed

“Lovable products aren’t simply functional or useful — they demonstrate an acute understanding of what users find valuable.”

This was just one of the many valuable nuggets in this post about Minimum LOVABLE Products by First Round

Since I read that, I’ve found myself thinking a lot about what makes The Juice valuable to our members. 

I’m working on getting WAY more feedback from our members to answer that question. (If you’re a member, let me know via this 2 question survey.) 

So while I wait on that feedback, I’ve also been asking myself the same question. 

“What makes The Juice valuable to me?” 

Aside from The Juice keeping me employed, which is a MAJOR value to me (hi Jonathan - thanks again for hiring me!), I use The Juice platform as my research assistant for work and that’s where I’ve found a lot of value in The Juice. 

Here’s a quick example: 

This week I was struggling with email. 

I went on a search via The Juice for tips and strategies to increase clicks in our emails.

I immediately found dozens of resources and skimmed them for relevancy to my situation. 

I quickly narrowed down my list of bookmarked pieces to 13.  

I consumed them all in ~20 minutes and took notes as I went. 

  1. My emails might have too many images. 
  2. Consider reducing the total amount of content in an email. 
  3. The CTA’s might not be clear. 
  4. The theme of the email might not be focused enough to drive action.
  5. Consider more personalization, if possible.
  6. Test repeating the CTA, for clarity.
  7. Test “P.S” at the bottom
  8. Test social sharing options where it makes sense

I have 8 major takeaways that I have started testing or will test soon. 

I saved all of those resources in my library, so I can reference them later. 

So, back to the question, “What makes The Juice valuable to me?” 

All of that combined makes research via The Juice the fastest, easiest, on-the-job research I’ve ever done. 

Having a hub of free, accessible, trustworthy resources specific to MY job is something I never knew I needed, but now I don’t know why I settled for less. 

I’m obviously biased, so if you’re already a member, please give me YOUR feedback.  And if you’re not a member, and you’re in marketing or sales, go create your profile and tell me what you think!

If you enjoy what we are doing we’d love for you to do a couple things:

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