Product-Led Content

The Juice Wrapped - the most popular content for marketers in 2021 🧃

Alaina Thompson

December 22, 2021

The Juice Wrapped - the most popular content for marketers in 2021 🧃

As 2021 comes to a close, a number of brands have shared their “year in review” lists, with the most notable being Spotify Wrapped. 

I’ve been talking to marketers that use The Juice and learning that it’s pretty common for us marketers to want some version of that for our professional lives, too. 

We want to know what’s popular with other professionals like us. 

What podcasts are they listening to? 

What reports are they referencing? 

What videos are they watching? 

Popularity is obviously NOT everything. Just ask your high school prom queen. (That wasn’t me 🤓)

And our long-term vision for The Juice is NOT to just surface what’s popular with the MOST people. 

We ultimately want to show professionals the content that’s most relevant to THEM, not necessarily to everyone else. 

BUT there’s a lot to be gleaned from a data-driven list of popular content. Members of The Juice have told me that seeing what’s popular with lots of other marketers helps them “keep a pulse” on what’s going on in our industry. I feel the same way.

When I reviewed the most popular pieces of content for Marketing and Sales pros on The Juice, I noticed some trends that we can all learn from. 

And I’m going to share those learnings with you….in 2022. :)

Until then, check out the lists for yourselves!

Most Popular Articles for Marketers

Most Popular eBooks for Marketers

Most Popular Podcast Episodes for Marketers

Most Popular Reports for Marketers

Most Popular Toolkits for Marketers

Most Popular Videos for Marketers

And here are some of our team’s favorites that weren’t the most popular with everyone, but were certainly popular with us:

Jonathan, CEO - The Definitive Guide to Content and Community Marketing for Data Companies

Brett, Marketing - Ungated Content Actually Helps You and Your Buyers

Alaina, Growth Marketing - The 3 Pillars of Product-Led Businesses

The Methodology

Our lists are based on member engagement data. 

We weighted some intent signals more heavily than others. For example, when someone Favorites a piece of content, we weigh that more highly than just clicking to see a piece of content or bookmarking it for later. 

Alongside the raw data surfacing the most popular pieces, we did some selective removals. 

We did not allow a single brand to be listed twice on the same list. 

This is just a small way of us aiming to introduce you all to more brands while also helping prevent the brands who have more money and thus bigger content teams to have all of the spotlight. 

It’s also worth noting that we just launched The Juice platform in July 2021. And some brands that are on The Juice now, just got on the platform in the last few months. So, a brand that’s been on The Juice since July would have a higher probability of member engagement and thus ranking than a brand who launched on The Juice in November. 

That’s it, folks! Stay tuned for our Most Popular Sales content lists next week. 🧃

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