Collaboration

Taking notes and building community with the Modern Day Marketer

Brett McGrath

Aug 30, 2021

Taking notes and building community with the Modern Day Marketer

The Modern Day Marketer.

It’s been a term that I’ve been using to describe B2B marketers that aren’t tied to yesterday’s B2B marketing playbook.

The Modern Day Marketer is the guest that you can find on the 3C Podcast, the individual who uses social platforms to build relationships, and the person who holds a unique point of view on things that we can be doing to push B2B marketing forward.

Not all Modern Day Marketers are the same and that is a big reason why this community is special. These individuals refuse to be stuck operating with status quo syndrome or remixing the programs that got their boss promoted nearly a decade ago. 

The Modern Day Marketer is mindful of measurement, but doesn’t get drunk on dashboards.

The Modern Day Marketer refuses to put roadblocks in the way of an amazing content experience.

The Modern Day Marketer isn’t scared to be the catalyst for change in their organization because they understand the power of brand.

Above all else, The Modern Day Marketer’s primary focus is serving their audience.

It’s delivering kick ass content through channels where their audience hangs.

The Modern Day Marketer’s view is that the volume game is overrated. 

The only thing that matters is waking up every day and trying to earn trust with the people getting introduced to their brand.

I try to have conversations with 2 or 3 new marketers each week. These conversations have helped me coin the term Modern Day Marketer and have led to some great relationships.

We move so fast in B2B marketing and sometimes forget to take a step back and reflect. Last week was Launch Week at The Juice and Modern Day Marketers are the reason why we’ve been able to gain traction at such an early stage.

I put together a compilation of all of the published work from Modern Day Marketers that I have met along the way. I’d encourage you to spend some time learning from them and giving them a shout on social media if you feel inspired.

I’m inspired by the Modern Day Marketer.

This group is growing and just getting started.

Here are some Modern Day Marketers to follow:


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