We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
In case that you missed it, we dropped an episode with Natalie Severino, VP of Marketing at Chorus last Friday. It was great to talk to a marketing leader about sales alignment, building teams, and the role that content plays in the process. I recommend that episode for anyone new or currently in a leadership role in B2B marketing.
In today’s episode I brought Alaina Thompson back on the podcast to discuss what she has been working on from a growth marketing perspective at The Juice. When she sent over her update last week she mentioned that she was working on our user constitution and felt like this would be a great topic to unpack for the audience.
Here are some of the topics that we cover in this episode:
We hope that this conversation is helpful for marketers who are focused on growth initiatives and spend a majority of their time experimenting.
If you enjoy what we are doing we’d love for you to do a couple things:
Hope you enjoy this episode and have a great start to your week 💯.