Podcast Episode

New 3C Podcast Episode: How content marketing can support product launches with Victoria Fryer of Plivo

Brett McGrath

Jul 28, 2021

New 3C Podcast Episode: How content marketing can support product launches with Victoria Fryer of Plivo

Happy Friday.

We are bookending your week, every week with a couple of podcast episodes that we hope provide insights on how to be a better marketer, sales pro, or operator in your B2B company.

In case that you missed, I dropped a quick episode previewing our mini series and upcoming company launch earlier this week. Also, kind of big news, but you can now join The Juice to enjoy a frictionless content experience. We’d love your feedback so please let us know what you think.

Today, I’m excited to share with you a conversation that I had with Victoria Fryer who is a Senior Content Marketing Manager at Plivo. She working on a new product launch and we thought it was be a great opportunity to discuss the role of the content marketer in this process. 




Plivo powers a messages, voice, and carrier platform and makes it easier for businesses to communicate. They are currently working on bringing a new solution to market and that is what we get into in this conversation. 

Here’s some topics that we cover in our conversation:  


I really enjoyed the conversation and the opportunity to share it with all of you. I look forward to sharing more conversations with great content marketers in the coming weeks.

If you enjoy what we are doing we’d love for you to do a couple things:

Hope you enjoy this episode and have a great close to your week 💯.

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