Happy Friday.
We are bookending your week, every week with a couple of podcast episodes that we hope provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
In case that you missed it, we dropped a conversation between Jonathan and I this week about an article that has been circulating through our Slack channels. We covered a lot of ground and are still left with a lot to think about regarding the current state of content creation.
Today, I’m excited to share a conversation that I had with two really bright content marketers from Lessonly. I had the chance to speak with Olivia Schwan and Rachel Saltsgaver about how they are thinking about content at Lessonly, pulling inspiration from B2C, and bad B2B experiences.
Lessonly is doing some incredible things with their content and brand. They even started a clothing line and we spend time getting into the ideation and goals of that.
Here’s some additional topics that we cover in the conversation:
- Pulling Inspiration: Companies that inspire and the things that they are doing to keep consumers engaged
- Creating experiences: How creating experiences matters more than anything in marketing and why more companies should look to B2C for ideas
- Distribution of content: How Lessonly is thinking about getting their content to the right audience at the right time.
I really enjoyed the conversation and the opportunity to share it with all of you. I look forward to sharing more conversation with great content marketers in the coming weeks.
If you enjoy what we are doing we’d love for you to do a couple things:
- Subscribe to us on Apple, Spotify, or wherever you consume fine audio content.
- Sign up for our waitlist where we will share more curated content and you’ll be the first to be a part of a movement around destroying terrible content experiences that pollute B2B SaaS
Hope you enjoy this episode and have a great close to your week 💯.
