Happy Friday.
We are bookending your week, every week with a couple of podcast episodes that we hope provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
In case that you missed it, we dropped a conversation between Jonathan and I this week about an article that has been circulating through our Slack channels. We covered a lot of ground and are still left with a lot to think about regarding the current state of content creation.
Today, I’m excited to share a conversation that I had with two really bright content marketers from Lessonly. I had the chance to speak with Olivia Schwan and Rachel Saltsgaver about how they are thinking about content at Lessonly, pulling inspiration from B2C, and bad B2B experiences.
![](https://cdn.prod.website-files.com/60eef95662560177e6b62626/60eef9566256014dbdb627a8_602fbc86ad61e9927842c08b_GUM_-tXOd8gAsThsn_awfAttNKhUjUEOGSbYUp5N0JGeBcbkRQY8MYCNXUA0LgerPjhHefBqVHvuaOQkm6PIN_8hXE1TNkEEii5F9tceZ1CuU5VrL19rpPW3SNr4KxPS6pkB2pem.png)
Lessonly is doing some incredible things with their content and brand. They even started a clothing line and we spend time getting into the ideation and goals of that.
![](https://cdn.prod.website-files.com/60eef95662560177e6b62626/60eef95662560141aeb627a9_602fbc85cdc78f738922c128_e44BNRlTvMunxd50DwJaKA77cDGR4vytznK8J-J2EmhaqAawdNIa25ZT8i0-mT3mbfIal91Wgtp-XHEPfKc1xI1fVVT7j7bi_9KlxS_EDoBfsJ__TIu5xWHSoHjimY2cr1t2efDu.png)
Here’s some additional topics that we cover in the conversation:
- Pulling Inspiration: Companies that inspire and the things that they are doing to keep consumers engaged
- Creating experiences: How creating experiences matters more than anything in marketing and why more companies should look to B2C for ideas
- Distribution of content: How Lessonly is thinking about getting their content to the right audience at the right time.
I really enjoyed the conversation and the opportunity to share it with all of you. I look forward to sharing more conversation with great content marketers in the coming weeks.
If you enjoy what we are doing we’d love for you to do a couple things:
- Subscribe to us on Apple, Spotify, or wherever you consume fine audio content.
- Sign up for our waitlist where we will share more curated content and you’ll be the first to be a part of a movement around destroying terrible content experiences that pollute B2B SaaS
Hope you enjoy this episode and have a great close to your week 💯.