Happy Friday.
We are bookending your week, every week with a couple of podcast episodes that we hope provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
In case that you missed it, I flew solo this week and talked about the impact that you can make for your brand when you are Creating a Show with Great Guests in B2B Marketing. I had a blast reflecting on the first 3 months of building The Juice and how great guests have been a massive reason why we’ve been able to jump levels on getting our brand in front of the right people.
Today, I’m excited to share a conversation that I had with Justin Simon who is the Global Content Strategy Manager at TechSmith.
![](https://cdn.prod.website-files.com/60eef95662560177e6b62626/60eef9566256010acfb627a6_60704d7e9db12ebf5670ed9b_BNXoCJEJHkCgo9DBiqxx80SFJ7mgb9q3-7qfeepNJ85w0CwFz_dZFqfSybmP0YZxxROBfcSXNq1Ehamt3PunEIe9DPtrb3qMZhWFT7tpf-zKm8jn_UdxQNjYZbVmYgDWpLHb-FNA.png)
TechSmith creates amazing content. I’ve been enjoying reading their blog, checking out their videos, and their podcast The Visual Lounge is a must listen for any marketer looking to level up their video game. If you are looking for a great video resource then look no further!
Here’s some topics that we cover in our conversation:
- Repurposing content: Why it's important to think about the multiple ways that you can streamline your content
- Unifying the plan: How to get resources and cross-functional teammates bought into participating in content
- Content personalization: How to think about creating content with specific audiences and their needs in mind
I really enjoyed the conversation and the opportunity to share it with all of you. I look forward to sharing more conversation with great content marketers in the coming weeks.
If you enjoy what we are doing we’d love for you to do a couple things:
- Subscribe to us on Apple, Spotify, or wherever you consume fine audio content.
- Sign up for our waitlist where you’ll receive our newsletter and you’ll be the first to be a part of the movement around destroying terrible content experiences that pollute B2B SaaS
Hope you enjoy this episode and have a great close to your week 💯.