We are bookending your week, every week with a couple of podcast episodes that we hope provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
In case that you missed it, I had a conversation with Jonathan about The Process of Building a First Call Deck and why we think this should be one of your company’s most important assets. We just got done with the first version of the first call deck at The Juice and wanted to share our thoughts on the process.
Today, I’m excited to share a conversation that I had with Margaret Kelsey who is the Senior Director of Marketing at OpenView. When we first met we got deep into a conversation about the importance for content marketers to not only be producers, but also facilitators of content for their market. It was a topic that I was working through and brought her on the podcast to share her experience with content facilitation.
OpenView is an expansion stage venture capital firm who has invested in some of the fastest growing companies in SaaS. They coined the term Product Led Growth and create regular content that helps early stage marketers and have a badass newsletter, too.
Here’s some topics that we cover in our conversation:
I really enjoyed the conversation and the opportunity to share it with all of you. I look forward to sharing more conversation with great content marketers in the coming weeks.
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Hope you enjoy this episode and have a great close to your week 💯.