Podcast Episode

New 3C Podcast Episode: Alignment? We are talking about alignment here.

Brett McGrath

Aug 19, 2021

New 3C Podcast Episode: Alignment? We are talking about alignment here.

Happy Monday.

We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.

In case that you missed it, we dropped an episode with Cassandra Jowett of PathFactory last week and talked about what it means to do marketing like a Swiss Army Knife.

In today’s episode we wanted to share some thoughts on how we were thinking about alignment at our early stage as a company. Alignment was a word that everybody on our team used a couple weeks ago to describe their work and felt like it was a good time to share what that means for us.

Here are some of the topics that Jonathan and I cover in this episode:


I hope this conversation is helpful for anyone who is at an early stage company or maybe in an organization that is looking to rethink how you go-to-market. 

If you enjoy what we are doing we’d love for you to do a couple things:

Hope you enjoy this episode and have a great start to your week 💯.


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