We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
Been thinking about implementing video in your content mix, but having trouble getting started?
You aren’t the only one.
Dan Mills, VP of Marketing at Wistia joined Modern Day Marketer last week to discuss the crawl, walk, and run approach for capitalizing on the megatrend that in video in content in B2B right now.
You can check out the conversation to learn more about why businesses should be using video and how to overcome challenges such as cost, authenticity, and employing the right creatives to help execute it.
I’m flying solo in today’s episode. I wanted to spend some time discussing the value of consistent messaging and storytelling, which involves an enemy, hero, and solution. We’ve been picking a fight with content syndication because we believe it hinders the progress of the Modern Day Marketer.
I share how I think about creating impactful narratives and describe how this points back to the product that we are building at The Juice. Hopefully this episode helps anyone who is refining their current message strategy or starting from scratch.
In this episode we cover:
- Storytelling: Why it’s impactful to communicate and drive affinity through stories
- Spotlighting the enemy: Selecting an enemy and identifying what you are trying to accomplish
- Modern day distribution: What it is and why we believe it’s a trend that we want to attach ourselves to
Do you need help consolidating and distributing your content? We launch a waitlist for Creator Pages and will release access in batches. Sign up here.🧃
