We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
In case you missed we dropped an episode on Monday breaking down Jason Bradwell’s article, Why MQLs Still Matter (And How to Get Them). We share a ton of content internally and externally and oftentimes don’t take a step back to reflect on what we learn. We’ll be doing more of these type of content teardowns on the podcast and highlight some of our favorite creators in B2B marketing.
I love how relationships begin these days in B2B marketing. I met Nemanja Zivkovic on LinkedIn. We traded perspectives and I knew immediately that he was an individual that not only had a modern day marketer mindset, but he was building a company around it. He dropped a provocative update where the spirit of his post was that most B2B executives don’t know what good marketing is. This caught my attention because I’ve been talking with so many marketers who feel stuck by being a part of a team doing these the old way. I had a blast unpacking this topic with him in this episode.
In this episode we cover:
- Consistent content: Building content not for machines, but that educates your audience
- Individual creator: The rise of the creator and what this means for B2B marketing
- Building momentum: The differences between real and fake momentum
If you enjoy what we are doing we’d love for you to do some things 🧃: