Podcast Episode

Modern Day Marketer: Why B2B execs don’t understand what good marketing is with Nemanja Zivkovic CEO and Founder of Funky Marketing 

Brett McGrath

Jun 7, 2022

Modern Day Marketer: Why B2B execs don’t understand what good marketing is with Nemanja Zivkovic CEO and Founder of Funky Marketing 

We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.

In case you missed we dropped an episode on Monday breaking down Jason Bradwell’s article, Why MQLs Still Matter (And How to Get Them). We share a ton of content internally and externally and oftentimes don’t take a step back to reflect on what we learn. We’ll be doing more of these type of content teardowns on the podcast and highlight some of our favorite creators in B2B marketing. 



I love how relationships begin these days in B2B marketing. I met Nemanja Zivkovic on LinkedIn. We traded perspectives and I knew immediately that he was an individual that not only had a modern day marketer mindset, but he was building a company around it. He dropped a provocative update where the spirit of his post was that most B2B executives don’t know what good marketing is. This caught my attention because I’ve been talking with so many marketers who feel stuck by being a part of a team doing these the old way. I had a blast unpacking this topic with him in this episode. 

In this episode we cover: 

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