We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
We enjoyed breaking down the conversation on freemium products from Correlated on the early episode this week. We are spending a lot of time thinking about product-led growth and how to use freemium products to drive a great experience for our members. We learned a ton from this one and recommend that you check it out in case that you missed it!
Ever feel like you need to hire a freelancer to help support a growing list of work, but aren’t quite sure how to set them up for success?
Don’t worry. We’ve all been there and we are bringing on someone who has worked with a lot of top brands to discuss the steps to set up this relationship for mutual success.
Today’s episode I'm joined by Mel Yap. She is a freelance copywriter who helps clients create engaging content that aligns with their values, tone of voice, and core message. In this episode, she discusses her writing process, who her ideal client is, and what brands need to figure out and focus on first before hiring freelance creatives.
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In this episode we cover:
- Copywriting mindset: how to use words to invoke emotion and build brand
- Brand voice and pillars: identifying your target audience and communicating to them effectively
- Accessing the client: managing expectations and making sure the foundation is set for a productive relationship
If you enjoy what we are doing we’d love for you to do some things 🧃: