We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
At the end of last week we dropped a conversation that I am still thinking about.
We all hit that point where bandwidth is strapped, but all we want to do is pour gasoline on something that is working. When headcount isn’t available we turned to the outside for help…but do we ever really think about how to set up freelancers for success?
I explored this topic with Mel Yap on last week’s episode of Modern Day Marketer. If you are currently looking for content support outside of your current team I highly recommend listening to that conversation.
It’s another week and another content breakdown coming at you. We’ve been going deep on investigating community building in B2B marketing and providing advice on the “do’s” and “don’ts”. If you need to get caught up to speed make sure you check out our episode with expert community builder Allie Dyer Bluemel from Census.
Last week I came across a content piece in The Juice called, “Want to Build a Successful B2B Community? Take a Soul Cycle Class” from Latané Conant, Chief Marketing Officer at 6sense. Whether it’s taking a work out class or diving into another hobby it’s important to examine the psychology behind what continues to bring you back. Latané’s breakdown for the rules of community building made for a great structure for our conversation this week.
In this episode we cover:
- Rules of community building: how to consider the structure before you start building
- Audience is the content: why this flip in my mindset might lead you to your content goals more effectively
- Surprise and delight: why doing things that don’t scale can lead to conversations you never thought that you’d earn
If you enjoy what we are doing we’d love for you to do some things: