Podcast Episode

Modern Day Marketer: This is How We Are Thinking About Building Momentum at The Juice

Brett McGrath

Aug 10, 2022

Modern Day Marketer: This is How We Are Thinking About Building Momentum at The Juice

We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.

Tired of commodity content? 

We’ve all had a problem, asked Google for help, and been uninspired at the results.

It’s the same sky scrapper articles from competing brands jockeying for pole position to get that click. The keyword race for your traffic is real and the quality on the other side is diminishing. 

People who want to grow professionally are drowning in a sea of commodity content and begging for a life raft to save them. Unfortunately, the commodity content monsoon won’t stop until the game is changed or another channel emerges to promote the good stuff. (Hint: 🧃)

Ryan Law with Animalz is one of my favorite content minds in B2B. He came on the show last week and we dropped an episode on how to jump out of the status quo with your content.  He argues that the incentives from the current system rewards lackluster content and everyone follows suit to chase the same traffic. 

So many great nuggets in that one. Don’t sleep on it!

We closed the books on Q2 last week. It was our best quarter yet and we made sure to take some time to celebrate some wins. It had been nearly a year since we talked about building momentum on the show and it felt like a good time to reignite that conversation this week. 

Over the past year, The Juice continuously built momentum, grew as a team, experimented, gained new customers, and narrowed in on our goals and mission…it wasn’t all flowers either! Jonathan and I use this episode talking about how we think about building momentum and ways keeping momentum top of mind has allowed our business to focus on the right activities. 

In this episode we cover: 

Webinar alert: Join Chad Trabucco, Director of Revenue Enablement at Guru and Alex Zikakis, VP of Enablement at Sales Assembly for a conversation on how to build a culture of content with sales and ways to make access easier with Brett McGrath, VP of Marketing at The Juice. Register today! 🧃

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