Podcast Episode

Modern Day Marketer: The Role and Opportunity with Product Data in Content Marketing

Brett McGrath

October 17, 2022

Modern Day Marketer: The Role and Opportunity with Product Data in Content Marketing

We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.

There’s been an explosion of the marketing newsletter. 

Newsletters aren’t a new thing. 

They’ve been around forever, but there’s been an uptick from brands and creators to prioritize them.  

What’s old is always new again, right? 

Marketers are constantly competing against the flood of online conversations and looking for ways to connect more intimately with their future customers. The inbox of it all is one of several different reasons that we’ve seen newsletter culture rise in B2B. 

I write a weekly newsletter and I’ve got my opinions on why I think it’s impactful, but in order to truly understand the why behind newsletters I needed to go straight to the source of someone who’s been at the intersection of it all. 

Akshaya Chandramouli is an amazing marketer for Paperflite and hosts the Newsletter Nerd Show. She’s been dedicated to exploring the rise of the newsletter on her show and speaking with the creators who are making it all happen. 

I recorded an episode with her last week that’s a must listen if you write a newsletter or are thinking about starting one.

The role of data in content marketing is growing. 

Brands that are pairing their product data with content are running laps around their competition. Brands like Gong and Ahrefs are standing out in the crowd by leveraging their proprietary data to not only educate, but to win new customers. 

What role does data play in your content marketing strategy? In today's episode, we  tackle that question. Since creativity and relationships are hard to quantify, trying to measure everything at a company can be detrimental. However, producing content that is supported by solid analytics, data, and statistics adds a lot of value and builds affinity and trust with your customers.

In this episode we cover: 

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