We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
I’ve been thinking a lot about the content factories that have become so mainstream and have oversaturated the B2B industry. We need to take some time to stand up from the assembly line and open our eyes. The future customers we are trying to reach are on content overload and now is the opportunity to stand out with your content through excellent content distribution.
I dropped a companion episode earlier this week to my article, “The Fall of Content Factories and the Rise of Modern Day Content Distribution”. We are all creators, but now is the time to double down on identifying the right channels that your audience goes to learn and meet them there.
Remember trade shows?
It seems like it’s been forever since I’ve walked a trade show floor, attended a conference, or even been to a work dinner. The pandemic put a pause to offline activity and most marketers have found ways to operate independently of in real life interactions.
If you’ve checked your Twitter feed recently you’ve noticed that the shift to offline activities is making a comeback and now is the time to rethink the approach we take to connect with our future customers in person.
Today, we drop an episode with Lauren Alt-Kishpaugh who leads marketing at Postal. Her team has returned to in market activities and she shares what they are doing to stand out from the crowd.
In this episode we cover:
- The transition: Steps marketers can take to move back into an effective events strategy
- New ideas: Things that we shouldn’t be doing any more and opportunities ahead
- Experiential events: Out of the box ideas that you can implement to reach your future customers in a whole new way
Do you need help consolidating and distributing your content? We launch a waitlist for Creator Pages and will release access in batches. Sign up here.🧃