We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
The thought that runs through a younger generation of marketer’s head after a pitch about investing in TikTok, content distribution, or another marketing experiment gets shut down.
The tactics that got our boss’ boss promoted aren’t necessarily the things that are going to resonate with your audience today. This creates a digital divide and this is when a younger generation of marketers throws up the deuces to leave for a more progressive leader.
It almost always comes down to communication and a lack of professional development.
I’ve noticed a trend in the dozens of conversations that I’ve had over the past several months and needed an expert to help me with the answers.
Janet Granger runs Marketing Career Mentor and author of, OK Boomer! Revelations of a Baby Boomer Working With Millennials. She’s seen it all and shares how an investment in professional development can not only help level up your brand, but your entire organization.
I’m in the process of building out my roster for the next round of episodes of Modern Day Marketer. I thought it might be an interesting exercise to reflect on the process for which we get guests on the show and share it with you.
I’ve met some truly amazing marketers while hosting this podcast, sparking connections and collaborations at The Juice. I take a moment to reflect and share his personal approach to seeking out and "hunting down" exceptional guests. His chats with Janet Granger, Darryl Praill, and Benyamin Elias are a few recent highlights that have resonated with him.
In this episode we cover:
- Curating and collaborating: Why these 2 C’s help extend any content project to new audiences every time
- Finding guests: Identifying to right process to find the guests that inspire your audience
- Tools: The importance of research and modern tools to secure the right collaborators for your brand
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