We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
Masooma outlines the differences between product-led, educational, and top-of-funnel content. She explains why she doesn't end every piece with a call to action and how she turns readers into content loyalists. I learned a ton from her and am thinking about how we can use product-led content to level up what we are doing at The Juice.
I was out of office last week on my first break since we had our baby girl in October and have that digging out of a hole feeling going on. I did record an episode that I dropped today before I hit the beach for a week. Today, I dropped a companion piece to my article on The Modern Day Marketing Way to Launch a New Product. We will be launching the Creator Pages waitlist this week and wanted to give everyone interested some context before we shared it with the world.
In this episode we cover:
- The Why: The reason we built Creator Pages and how we believe it can help the modern day marketer
- Rise of the Individual Creator: Why we believe your people are your brand’s most important distribution channel
- Launch structure: The pillars we used when launching the beta
You’ve made it this far. Do you want to be on the Creator Pages waitlist before everyone else? Sign up here.🧃