We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
It always feels good stepping into a new week feeling fresh after closing out a big launch week. We are feeling that after we launched Intent Signals last week at The Juice. We believe that gathering actionable insights around your content can lead to not only better content in the future, but also a closer connection with your sales team.
It wasn’t done after the launch. I wanted to make sure that we closed out the week with a bang and that’s why we dropped an insightful conversation with Eric Williamson, Chief Marketing Officer at CallMiner on Friday. He does a deep dive on the “do’s” and “don’ts” around the rebranding process. My notebook was full after I got done talking with him. Don’t sleep on that conversation if you are thinking about leveling up your brand.
The initial launch day push was behind me last week and I decided to reflect on the process that got us to where we were that day. I started to write some notes and then decided it would be a pretty idea to hit record and share how we organize around launches at The Juice.
When done right, launches are a fantastic way to build brand, drive revenue, and strengthen internal and external relationships. I don’t believe in cookie cutter approaches and that’s not what you are going to get by listening to this episode. My hope is that you can pull one thing away that we did to launch Intent Signals and that it helps the way you think about your launch process moving forward.
In this episode we cover:
- Launch process: How we think about launches and how to make an impact
- Team approach: Why it’s critical to organize a launch team and allocate responsibilities
- Communication: The importance of great communication throughout the launch process journey
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