We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
I love onboarding new teammates.
On Monday, we dropped an episode with the newest member of the marketing team at The Juice, Nathan Carnes. He shared some perspective on joining a new team, getting up to speed on the market, and how to create some quick wins in the first 2 weeks.
It’s been a blast working with him so far!
Ever heard of taking a holistic approach to your SEO?
Don’t worry I hadn’t either until I mean Maeva Cifuentes.
Maeva is the CEO and Founder of Flying Cat Marketing, a full-service SEO agency for B2B SaaS companies in martech and salestec. She shares her five-pillared, holistic approach to SEO and content. As she explains bluntly, SEO content doesn’t have to suck.
In this episode we cover:
- Holistic marketing: Defining it and how to apply it to existing workflows
- Competitive positioning: How to think about differentiation and the words to use in a crowded space
- The Journalist Mindset: Why thinking like a journalist leads to better content for your audience
Not a member yet? Join The Juice and start learning from creators and brands who are pushing B2B forward. 🧃