We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
Earlier this week we dropped a conversation where Jonathan and I discussed how our team goes about setting goals before each quarter. We’ve used the same operating system since the start of the company and now are starting to see our goals intersect across functions at the start of this quarter.
If you are in the process of setting goals and rethinking how you want to go about doing it at your company it might be the conversation for you. 🧃
Today, I am excited to drop a conversation that I had with Dan Mills who is the VP of Marketing at Wistia. I think it’s safe to say that a majority of the people who are reading this are family with the Wistia brand and their premium content. Dan has had a hell of a run at Wistia in a myriad of roles and comes to the conversation with a lot of great insights on how to get started with video.
We all know we need to do video, but getting started always seems to be the most challenging part. He breaks down the crawl, walk, run approach to making it happen and how to think about the resources that you need to build a sustainable strategy around video.
In this episode we cover:
- Working at a recognizable brand : The pros and cons of having strong brand recognition in the market
- Growing and audience: The mindset and methods we should think about when seeking growth
- How to get started: Crawl, walk, run approach to getting going with your video strategy
Interested in having a Creator Page for yourself? Sign up for the Creator Pages waitlist and join the party. 🧃