We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
You already know that we are bullish on the role of content marketing in B2B.
What if I told you that it’s the role that will produce more future marketing leaders than any other? I’m not the only one who is beating this drum.
Jason Grunberg is the GM at Sailthru and he not only believes this, but is an example of it happening. We dropped an episode with him last week about B2B marketing shifts, attributes of future marketing leaders, and the rise of the individual creator.
It doesn’t matter your role or the stage that your business is in. It’s really freakin’ hard to get out of the weeds and communicate with the market in a way that isn’t overwhelming. We’ve been going through these moments at The Juice where we realized taking a step back is not only good for us, but the audience that we are serving.
Sometimes we just need to simplify in order to resonate.
It can be making your message stupid simple so a 3rd grader can understand it.
It can be avoiding talking about every feature or function your product does, but instead focus on the most impactful to your audience.
This isn’t easy and doing this takes vision, leadership, reflection, redirection, and teamwork.
In this episode we cover:
- Messy messaging: The moments when you realize you are saying too much and need to make a change
- Selling the outputs: How do message testing and gain buy in from your work
- Tecmo Bowl: Why it makes the most sense to run a Tecmo Bowl style offense with your go-to-market at an early stage
Not a member yet? Join The Juice and start learning from creators and brands who are pushing B2B forward. 🧃