We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
I’ve spent the last couple of years trying to build habits around getting off the content hamster wheel and getting into more thoughtful planning around distribution.
We burn. We churn. We move on to the next one without any regard for what we created last week. I’ve created my fair share of content pieces that are better at collecting digital cobwebs than actual
attention. The topics always deserve more promotion. The pieces require more distribution.
In March we hosted an amazing conversation searching for the answer to the question, “What’s the ROI of Our Content Marketing Program?”. This is a complex question that likely can’t be answered for everyone during a 60 minute conversation, but I decided to curate some of my favorite voices in content marketing leadership to help me give it a try. Thomas Peham, Amrita Mathur, Nate Turner, and Sangram Vajre all shared perspectives based on their personal experience and I’m digging into notes of what they shared even today.
I found this chat extremely valuable and am still benefiting from it as the host, but are attendees or people who registered who couldn’t make it feeling the same way?
Likely, not and that’s where repurposing comes in the play.
I decided to rip the audio for that event and add it to the Modern Day Marketer feed to revitalize one of my favorite chats to kick off this week. Check out the conversation if you are looking for some free consulting on how to level up the ROI of your content marketing program.
We’re all trying to shift our perspective for how we earn attention with the people who are great fits for our product. For so long we decided it was a great idea to cast a wide net and manage through the junk until we finally grabbed a new customer. We’ve evolved and realized that’s not the most effective way to go-to-market. This conclusion has us searching for more efficient alternatives.
I’ve always found that the best way to find an answer is to go to the source of someone who has provided a solution to the problem for a long time. Patrick Rice serves as the Senior Global Director of Advertising at Brave, an independent privacy-focused browser that blocks, trackers, improves Web3 accessibility, and reimagines advertising. During our conversation he shares his perspective on the balance between privacy and exposure, and what it takes to motivate marketers to adopt new ways of doing business.
In this episode we cover:
- User-first perspective: Why it’s critical for marketers put ourselves in the shoes of the people we are trying to reach
- Getting noticed: The power of influencers mentioning your brand’s name on their podcast and how to manage the response
- Revolutionary browser: How Brave protects data and thinks about privacy first
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