We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
Is SEO your strategy or a piece of the strategy?
If you missed last week’s episode I got schooled in common misconceptions when it comes to SEO by Demandwell Co-founder and CEO Mitch Causey. I learned a ton in this one and think learning from subject matter experts like Mitch can help us use SEO in a way that doesn’t compromise the connection we can make with our audience at a human level.
I read The 10 Questions I’ve Been Asked the Most in 400+ Values Screening Interviews and instantly knew this would be a great topic to chop up on the podcast. We just went through the process of sharing our core values as a company and this article gave me the opportunity to source Jonathan about the process that he went through to build consensus on how we were going to define the values that we stand for at The Juice.
In this episode we cover:
- Operating principles: what these are and how they influence the formation of core values
- Core values: the 4 core values that represent The Juice and how we got there
- Ownership: how taking ownership of your role helps to influence core value alignment and business outcomes
Not a member yet? Join The Juice and start learning from creators and brands who are pushing B2B forward. 🧃