We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
There’s infinite link sharing, hot takes, and content promotion across social.
That’s what marketers do, right?
We should all get gold stars for publishing.
I’m not sure the same can be said for listening.
We get so tied up sharing our new thing that we sometimes forget how powerful it can be to listen. Research can be cool and can unlock key intelligence about your next customer.
Christina Garnett from HubSpot an expert on audience research and advocacy. I got a chance to chat with her a week before Inbound to understand her process and how she thinks about advocacy at HubSpot
If you want to level up your audience research efforts this episode is a good place to start.
We discuss a ton of marketing strategy, process, and tactics on this show. It’s not just brand stuff either. We’ve created a platform that isn’t scared to talk about sales and marketing alignment either. There’s no better way to dive deeper into this than actually bring on a seasoned sales pro to share her takes on the current state of selling a SaaS product.
Brett is joined by Kate VanLue, Director of Sales at The Juice. She shares some of the challenges and advantages of selling at The Juice and how her sales process has evolved. Some marketers understand the value of The Juice right away and are easy to onboard, while other marketers need more time or have constraints in budget or from leadership.
In this episode we cover:
- Selling a new product: Challenges and how to overcome them
- Communicating value: How to adapt and tailor your message to your buyer
- Leadership challenges: What to do when leadership doesn’t see the same opportunity as you
Not a member yet? Join The Juice and start learning from creators and brands who are pushing B2B forward. 🧃