We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
At the end of last week we shared a conversation that we had on the importance of customer investigations with Ryan Gibson, Founder at Content Lift. This conversation was validation that marketers shouldn’t just rely on cross-functional teams for customer insight. The opportunity is to connect with your customers regularly and start asking questions with intention.
We’ve been enjoying digging into The Juice to find articles that help us address current problems that we are working through as a business. I’ve been deep in the weeds with preparing for our Creator Pages launch this week and took a step back to reflect on the process that got us to this point. Research has been such an important part of the process that I wanted to kick off the week to discuss why we should focus on it more in our roles as marketers. I used an incredible article by former Hotjar employee Louis Grenier titled “How to do market research in 4 steps: a lean approach to marketing research” to guide the conversation. Jonathan reflects on the one hundred interviews he conducted with marketers when he first started The Juice. Market research isn’t just about asking questions; it’s about asking the right questions and identifying customer pain points.
In this episode we cover:
- Market research: how asking the right questions can unlock new insights for your strategy
- Customer interviews: How to do them and what to do with the results
- The lean way: The structure that you can implement to understand your users and customers
If you enjoy what we are doing we’d love for you to do some things: