We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
We’ve been building momentum the last several weeks around our launch of Intent Signals that will go down this Thursday. One of the many benefits of the release is that it will provide qualitative data around content that can be used to create better experiences, but also improve the erosion of trust between marketing and sales.
I hosted Jason Bradwell last week on the podcast to do a deep dive into sales and marketing alignment. If you are looking for ways to create a more modern approach to working with your sales teammates don’t sleep on this conversation. Jason dropped a ton of nuggets that already have me thinking about ways we can level up at The Juice.
I think with most launches there is an opportunity to discuss data and how it’s being used.
On today’s episode, Jonathan and I discuss data, consent, privacy, and security. It is abundantly clear that rules and regulations are necessary to safeguard personal information and contact details online. Even Google has announced a phase out of third-party cookies. Jonathan defines zero party, first party, and third party data to further clarify. We get into how a cookie-less future relates to marketers and the upcoming launch of Intent Signals.
In this episode we cover:
- Trust: Why restoring trust around data is one of the most important things we can be working towards as marketers
- Zero party, first party, zero party: What all of the different types of data mean and how we can be thinking about them
- Communication: Why we are embracing our core value of, “Radical Candor” when talking about data at The Juice
Not a member yet? Join The Juice and start learning from creators and brands who are pushing B2B forward. 🧃
