Podcast Episode

Modern Day Marketer: Launching New Product and Transparency Around Data ‍

Brett McGrath

Aug 9, 2022

Modern Day Marketer: Launching New Product and Transparency Around Data ‍

We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.

We’ve been building momentum the last several weeks around our launch of Intent Signals that will go down this Thursday.  One of the many benefits of the release is that it will provide qualitative data around content that can be used to create better experiences, but also improve the erosion of trust between marketing and sales.

I hosted Jason Bradwell last week on the podcast to do a deep dive into sales and marketing alignment.  If you are looking for ways to create a more modern approach to working with your sales teammates don’t sleep on this conversation. Jason dropped a ton of nuggets that already have me thinking about ways we can level up at The Juice. 

I think with most launches there is an opportunity to discuss data and how it’s being used.

On today’s episode, Jonathan and I discuss data, consent, privacy, and security. It is abundantly clear that rules and regulations are necessary to safeguard personal information and contact details online. Even Google has announced a phase out of third-party cookies. Jonathan defines zero party, first party, and third party data to further clarify. We get into how a cookie-less future relates to marketers and the upcoming launch of Intent Signals.

In this episode we cover: 

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