We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
Last week we introduced our new messaging and positioning to our internal team at The Juice. We are in the process of rolling it out across our digital properties. There’s a lot that I have learned through this experience and decided to package it up in an episode that we dropped earlier this week.
The SparkNotes:
Don’t be scared to update your messaging.
Block off some time.
Take a look at your website and read it from front to back.
Doesn’t sound like you anymore? That’s a signal.
One of the strongest indicators that your brand is gaining momentum is the instant that you realize that it’s time to give your messaging and positioning a refresh.
🧃Your customers are the catalyst for this change
🧃Your people are the catalyst for this change
🧃Your product is the catalyst for this change.
The messaging and positioning process is an evolution. We’ll continue to share what we are learning and excited to update how we communicate on our digital properties soon!
It’s always about growth.
It doesn’t matter your function. We are all here to help our brands grow.
The guest in this week’s installment of Modern Day Marketer not only shares his experience, but tells stories about how he’s leaned into helping the company’s that he’s been at grow regardless of his role.
Previously a content marketer at ActiveCampaign, Benyamin Elias is now the Director of Growth Marketing at Podia. Podia is an all-in-one platform that enables creators to make money online through courses, digital downloads, webinars, and memberships. On the podcast today, they discuss all things growth. Everyone at an organization needs to be aligned around growth and the big picture. Elias explains how marketers can use a “diamond pencil” to successfully progress in their careers. .
In this episode we cover:
- Be intentional with content: Understand why you are doing it and how it helps drive growth
- Integrated marketing: How we should be communicating across teams to achieve goals
- Transitioning to a formal growth role: Why the role has changed, but the mindset has not
Not a member yet? Join The Juice and start learning from creators and brands who are pushing B2B forward. 🧃
