We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
What should leadership’s role in the content creation and distribution process?
All leaders are different. Some like to be front and center giving a keynote at the next biggest MarTech event. Others prefer to orchestrate their magic from behind the scenes.
Whatever type of leader runs your company they are a critical asset to the brand that you and your marketing team are building. Ali Schwanke, Founder and CEO at Simple Strat joined the podcast last week to share her perspective on the topic.
If you are thinking about getting your leadership more active in your content this is one that you will not want to miss.
We are starting off this week by sharing a conversation that I had with Jonathan about the challenges that we all face with growing a startup. We discuss the importance of problem solving, effective communication, and the tenacity it takes for growth.
One question that serves as a backdrop of the conversation came up when Jonathan asked, “Is The Juice a vitamin or a pain killer?”
We explore what this means and how we are working to answer this question at The Juice.
In this episode we cover:
- Strong qualities: What are the attributes that make for great teammates in a growth driven environment
- The role of data in communication: How it helps and the challenges that it can present
- Internal communication: Why it’s important to get your team on the same page and bought in before presenting to the market
Do you need help consolidating and distributing your content? We launched a waitlist for Creator Pages last week and will release access in batches. Sign up here.🧃