We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company
Growth is really hard.
It’s easy to share the results when things go right. The problem is that things go wrong most of the time.
Finding growth is about experimenting.
We fail fast and can use the data to inform the next group of tests.
Consistently failing with growth tests can actually lead to progress.
Alaina Thompson has been testing growth initiatives at The Juice for 18 months and shares the importance of experimentation on an episode from earlier this week. She shared how she’s leveled up through experimentation, building infrastructure, and communicating with the product team.
Most of us are creating content to acquire new audience members.
What happens when we flip it and begin to build content for customer retention?
Nicole Kahansky is the Senior Content Marketing Manager at Hypercontext, a tool helping managers manage better. In this episode, Brett and Nicole discuss how content marketing could be the key to customer retention. Rather than trying to reach as many people as possible, Hypercontext wants to reach the right people. To do this, Nicole and her team produce and distribute specific, high-quality, and value-packed content.
In this episode we cover:
- Retention: How content can be a secret weapon for customer retention
- Balancing SEO and value: Why we should have mindfulness around going too heavy on SEO
- Distribution: Why it matter more now than ever before
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