We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
Your CEO, CFO, and revenue leaders don’t really mean it when they tell you that “we need more leads”. It’s easy to get frustrated, but also an opportunity to educate.
There’s a perception that if marketing drives more traffic and gets more leads then you’ll close more business. I guess this can work at some level, but you're likely to get fired before the results show in a culture that demands immediate results.
The old way is to start investing in high quantity and low quality marketing programs to hit some vanity metrics that your leadership thinks they need.
The modern way is to back yourself into a conversation around a qualified pipeline where your team isn’t talking about the volume of leads, but how to get the right kind.
We all want more revenue and focusing on quality is the way to it.
We dropped an episode last week with Eric Stockton who is an expert at managing these conversations and setting the right type of expectations with your internal team. Pressure can lead to irrational behavior and he shares how we should manage through it as modern day marketers.
The Juice team all got together in person last week for our quarterly company meeting. This was a big moment for our team and our new messaging. It was the beginning of our phased messaging roll out and thought it would be helpful to record an episode to talk about it.
In the crowded B2B marketing space, there is no room for disjointed messaging. We've been gradually revamping our messaging and positioning with the help of customer feedback and outside experts. There are many considerations when rolling out fresh messaging, like how it will affect the website, content, and customer communication. It’s also important that the marketing, sales, and CS teams are all aligned and on the same page.
In this episode we cover:
- The messaging evolution: Why it’s never over and a great sign that your company is moving in the right direction
- The rollout: How to emphasize your team first and prioritize their adoption during your rollout
- Updating channels: The crawl, walk, and run approach we are taking to implementation across our marketing channels
Don't sleep on your chance to be a part of the conversation on how to align your sales and marketing team around modern data. Register today! 🧃
