Podcast Episode

Modern Day Marketer: How to Research Your Audience on Social and What to Do With the Findings with Christina Garnett of HubSpot 

Brett McGrath

Sep 23, 2022

Modern Day Marketer: How to Research Your Audience on Social and What to Do With the Findings with Christina Garnett of HubSpot 

We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.

There’s been a change in tone around content distribution in my conversations over the last 18 months. Marketers are starting to see that content distribution can help your brand run laps around your competition.   

It’s moved from “we know we need to do it, but can’t find time” to “this works and we are trying to do it more effectively”.

Content distribution is the quickest way to start responding to those internal questions like “What’s the ROI of our content marketing program?” with substance.

Brand level impact doesn’t happen with content distribution overnight.  It’s all about experimentation, identifying the right channels, and being consistent. 

A shift in focus towards content distribution can help shift focus away from overproduction. 

Our audiences are drowning in too much content.

We’re all trying to build quality connections from the content that we create. 

Content distribution can be the way. We dropped an episode earlier this week to dive deeper on this topic. Check it out. 

Marketers share a lot of links, hot takes, and new content across social media. We want others to click our new thing and smash like to give us better placement in the algorithms.

We do a ton of publishing, but when is the last time you took a step back and spent more time listening? I got schooled on the importance of listening and advocacy by an expert to close out this week on the podcast. 

Christina Garnett is in charge of community and advocacy at HubSpot, a CRM platform that’s designed to help companies grow better. As a community builder and advocacy strategist, Christina is an expert at audience research on social, native searching, social listening, and being receptive to feedback both good and bad. By truly listening to users on a variety of channels, HubSpot continues to improve and grow a stronger community.  

In this episode we cover: 

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