We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
Why does the buying process in our personal life look so dramatically different from our professional life?
My wife and I bought a couch this weekend.
The volume retailers who sell couches is infinite.
You can mix and match fabrics, styles, cushion material, and price point until you are blue in the face.
The buying process should have been overwhelming, but it wasn’t.
It was a 3 week cycle where the content that we received was highly curated and customized to fit the needs of what we needed to fill our space.
The product was a big part of the decision, but it wasn’t the only factor.
The experience delivered played a huge role and now we are happy Lovesac customers.
Why does personalized curation stop when we are making a big buying decision in our personal lives?
Jonathan and I explored how modern day marketers can help buyers make better and informed decisions on an episode we dropped earlier this week.
Buying software for a business is a big decision and there’s an overwhelming sea of content that should help, but can also make the buying process more of a challenge.
There’s been a ton of people transitioning jobs in my LinkedIn timeline over the last several months. Whether it’s people impacted by budget cuts or others finding new opportunities it seems like these moves are happening at an accelerated pace.
What does this mean for the modern day marketer?
Sometimes you’ve got to tap a CMO on the shoulder and gain perspective on the big picture and that’s what I did on this week’s episode. I’m joined by Darryl Prail, CMO at Agorapulse to discuss how to recruit, hire, and onboard modern day marketers.
As the need for skilled marketers grows, hiring has become highly competitive in the past 2-3 years. Darryl emphasizes that a candidate's online presence as well as their personal networks and contacts play a significant role in the recruiting process. Becauseoverturn is common, Darryl suggests using a project management tool to record work, hiring internally when possible, and cross-training new hires..
In this episode we cover:
- The role of content: How creating can help you jump passed other candidates
- Recruiting: The most important qualities and skills marketing leaders are looking for right now
- Hiring shift: What’s changed over the past couple years in hiring and how you can be ready for your next role
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