We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
There’s an art to building collaborations in public.
One of my biggest observations over the past 18 months has been the modern day marketers ability to use online playgrounds to make new friends just like we did at recess when we were growing up.
Instead of pushing our new friends on the swing, we are pushing them in front of our audience. It starts with smashing “like” on their post and can lead to giving them some further exposure on your content platform.
One of the most impactful ways that we can grow our brand is to help others first.
Come from a place of abundance. It’s not a transaction.
🧃Host them on your podcast
🧃Plug their work in your newsletter
🧃Tell your peers why you like working with them
The more you put others over the more you will get down the road.
Alexa Parker and Stacey Harrison have built their businesses on the back of building relationships and giving first. Crimson Park Digital and Heart and Hustle Brands were formed as products of playing the long game.
We dropped an episode last week where Alexa and Stacey share their secrets on how to build successful collaborations. Don’t sleep on it!
I’ve been heads down working on finalizing our messaging and identifying how we begin to implement it across our channels. It can be a beast of a process, but is undeniably satisfying to see it take shape. We’ve had a couple iterations on our messaging over the past 18 months and thought it would be a good time to share how we are thinking about it with all of you.
Who is your product for and what exactly does it solve for? Being crystal clear with messaging is the responsibility of the marketer. In this episode we explain why The Juice has revamped our messaging and redefined their ideal customer numerous times and how it has led to their best quarter ever. A big part of the success is creating a structure with four pillars and listening to and implementing customer feedback.
In this episode we cover:
- Messaging and positioning: The process and signals it needs a refresh
- Feedback: How customer and market feedback can be the fast pass to validate how you are talking about who you are and what you do
- Four pillars: Why it’s important to create structure around how you communicate and ways you should think about tying it back into the problem your product solves
Don't sleep on your chance to be a part of the conversation on how to align your sales and marketing team around modern data. Register today! 🧃