We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
Welcome back to a new year and welcome back to another season of Modern Day Marketer!
There’s something special about the modern day marketer heading into 2023. Last year was a period of tremendous adversity for many of us. We are getting less resources, headcount, budget, and mostly anything else that we’ve used as a growth lever previously. It’s more important now than ever before to lean into what makes your brand different and double down on how you can leverage that thing to stand out.
We’ll continue to produce content for the outside of the box marketer this year. In fact, we are doubling down on this platform and extending to our newsletter. If you’d like to get access to advice in the form of short stories, content from your peers, and other news across our space make sure you sign up for Modern Day Marketer the newsletter.
The first issue will drop next Friday, January 13. We’re excited for you to be a part of it.
Ever feel like the walls of your market are closing in and it’s more crowded now than ever before?
Instead of looking over at your competitor and replicating their tactics there’s always opportunity to lean into what makes your brand different.
Megan Noel is the Director of Marketing at Trava, a cybersecurity startup that protects and educates small and mid-sized businesses. She shares marketing lessons learnt while working for a small, budding tech startup in a crowded space. The marketing team at Trava is willing to experiment, try and fail and try again, to gain the attention of their audience.
Discussed in this episode:
- Abundant mindset: Why it’s important to not replicate your competitors, but instead find ways to make your brand unique
- Customer conversation: How to approach these discussions and why they should be a priority for marketers
- Experiments: The importance of experimentation and learning from your mistakes at an early stage
Want to stay informed on how B2B marketers are leveling up in 2023? Sign up for the Modern Day Marketer newsletter and get new content built for you every Friday. 🧃