We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
There are a couple types of responses that marketers give when a speaking request comes through their inbox. These responses couldn't be any more different.
First, is the excited and confident marketer who replies that they are interested before even diving into the details. This marketer is an experienced speaker and getting in front of an audience is what they live for.
The next type of marketer gets chills down their spine when that request comes through. She understands it's good for the brand, but is terrified by getting in front of a room to speak.
Charlie Whyman can relate with both sides and dropped by the pod last week to discuss how she transitioned from someone who had trepidation towards speaking in public to now it being her primary marketing strategy.
When’s the last time that you talked to your sales team about their outreach?
We get flooded and flooded with average sales outreach every day. Our inboxes get hit with new messages from sales professionals about why we are the perfect fit for the product that they are trying to sell.
Most of the time the messages that we receive are part of a sales cadence and lack the personalization needed to cut through the noise. I had a fellow marketer remark about the sales outreach that they were receiving from The Juice and how she forwarded it onto her sales team as an example for what works.
I wanted to learn more so I went straight to the source. I’m joined by Mindy Metz from The Juice’s sales team to talk about the things she is doing to resonate with the marketers she is trying to connect with.
In this episode we cover:
- Modern outreach: Why research matters more now than ever before
- Volume game: How focusing on quality over quantity can lead to pipeline breakthroughs for your sales team
- Relationship building: How to use social channels and distribution to your advantage as a B2B sales pro
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