We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
It was an atypical start to the week with no Monday episode of Modern Day Marketer. I’m still digging out from vacation, but we will be back to our regularly scheduled programming next week.
But don’t think that we aren’t dropping something new to close out your week with another marketer that matters.
How do we cut through the noise in B2B?
We are operating in a time when most B2B brands are all doing the same thing to try and catch the attention of their next customer. Marketers are pumping out content, blasting campaigns, and returning to trade show booths to get as many leads as possible.
Is this enough?
The easy answer is not a chance, but I needed a seasoned marketing veteran to join me to break it down. I’m fired up to share the conversation I had with Adam Goyette is the Founder at Curdis.co, advising B2B SasS startups to help them stand out and cut through the noise.
He previously oversaw marketing initiatives at G2 and HelpScout, where he employed unique and creative strategies to accelerate their growth. Brett and Adam discuss tactics for distinguishing yourself from competition, gaining internal buy-in, and the importance of taking risks in marketing.
In this episode we cover:
- How to stand out: What tactics we can experiment with to earn the right attention
- Group buy-in: How to get internal stakeholders on board with experiments that you are running
- Taking risks: How taking big swings can lead to positive outcomes for your brand
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