We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
Ever struggle with creating the right product message or how you should be positioning your product?
Don’t worry we’ve been there, too. Earlier this week we dropped an episode where we discussed the journey we’ve been on to hone in on the right message that resonates. It’s been a team effort and oftentimes takes many iterations. We hope that you can learn something from our experience!
I love meeting modern day marketers online. I’ve found that engaging in the community leads to advanced learning and collaboration opportunities like this episode today.
I’m joined by freelance content marketer Masooma Memon who shares a ton of great perspectives about how to use your product in your content in a way that resonates. She calls it product-led content and has found it is the best way to educate your audience how on your product can solve their problems without pushing it down their throats.
In this episode we cover:
- What is product-led content?: how it fuses thought leadership with product marketing
- Where do brands go wrong?: how to avoid common mistakes along the way
- How to get started?: defining the crawl, walk, run approach to bringing this to life at your brand
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