Podcast Episode

Modern Day Marketer: How to Create Personalized Experiences for Your Audience For Your Audience with Elizabeth Irvine at MarketMuse 

Brett McGrath

Jun 7, 2022

Modern Day Marketer: How to Create Personalized Experiences for Your Audience For Your Audience with Elizabeth Irvine at MarketMuse 

We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.

Most B2B sales outreach sucks. 

What can we do to stand out? 

I invited Mindy Metz from The Juice’s sales team on the podcast to discuss her modern approach to sales outreach. The days of cold emailing are long gone. Mindy thoroughly researches and studies the content of whoever she is considering reaching out to beforehand, so that they can build a personal relationship. 

We all want to create better experiences for our audience. There are so many opportunities and we often struggle to get started. Should we start with the sales team? Should this be a part of our marketing automation strategy? How do we allocate resources around it? 

We get wrapped up in trying to answer all of these questions (and more) and oftentimes don’t do anything. How about starting with your most important marketing asset? 

How about starting with your website? 

Elizabeth Irvine is the VP of Marketing at MarketMuse, a content intelligence and strategy platform powered by artificial intelligence. She shares how her team got started and how she is leaning on products like Mutiny to make it happen. 

Also, she spends time discussing putting together the Content Strategy Collective Live Conference on June 7-9 that will focus on personalizing audience experiences. The conference is next week so don’t forget to register here

In this episode we cover: 

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